IIHera · Meta Ads

Meta Ads built for luxury brands.

Facebook and Instagram advertising with premium positioning, high-intent audiences, and revenue you can measure. Zeus rules search. Hera rules the feed.

Start a conversation →See the facts

The Discipline

The most powerful ad ecosystem for luxury brands.

3.6 billion people use Meta platforms every month, and the audience intelligence behind them is unmatched for reaching affluent consumers with precision. Instagram-first creative holds the premium position. Advantage+ automation runs under strategic oversight, and retargeting carries buyers through the long consideration a luxury purchase deserves.

Monthly users across Meta platforms: 3.6BMonthly users across Meta platforms
Monthly Meta budgets we manage: €5–30KMonthly Meta budgets we manage
Placements managed across the Meta ecosystem: 6Placements managed across the Meta ecosystem

The facts

Before you decide.

What Meta Ads with Deus costs, when it pays back, and exactly what you get. No discovery call needed for that.

Investment

€5K – €30K

Monthly Meta budgets we manage

When results arrive

Before spend
Audit and account architecture
Proper tracking and a clean hierarchy before a pound of spend goes in.
Steady cadence
Creative tested and refreshed
A/B testing across formats. Performance without the discount aesthetic.
Then
Scale methodically
Real-time dashboards keep every pound accountable.

What’s included

Facebook
Instagram
Stories
Reels
Messenger
Audience Network
Conversions API & first-party data
Advantage+ under strategic oversight

Strategy, build, copy and reporting — all run in-house by the person who sets the plan.

Approach

How we run Meta for premium brands.

Audit and Account Architecture
Campaign structure rebuilt with proper tracking and a clean hierarchy before a pound of spend goes in.
Audience Strategy and Segmentation
Custom and lookalike audiences refined for luxury buying behaviour, never broad demographics.
Creative Production and Testing
A/B testing across formats on a steady refresh cadence. Performance without the discount aesthetic.
Scale and Performance Reporting
Spend scales methodically. Real-time dashboards keep every pound accountable.

Proof

The work, with numbers attached.

All case studies →

Fine Jewellery

4.8xBlended ROAS on Meta in 120 days

£340KAttributed revenue from £71K spend

Scaling a Heritage Jeweller Through Paid Social

Kitchenware

400xRevenue growth in 90 days

6+ROAS held across platforms

From Plateau to Powerhouse

In their words

He took the time to understand our needs. Trustworthy, always available, and knows his work well.

Pilo & Co — Independent Watch Brand

What happens next

From first message to first results.

Within 24 h
We read and reply
Your message goes to the person who would run the account.
Week 1
A straight conversation
No deck, no sales script. Then a short strategy brief — yours to keep either way.
Within 2 weeks
A strategy you can hold
Priorities, channel mix, budgets, and the numbers we hold ourselves to.
Every week
Performance reads
You always know what is working, what was cut, and why.
Every month
Strategy calls
With the person who built your account — questions answered the same day in between.

Start a conversation →Pick a time directly Not ready? Get a 30-minute ad audit →

The fit

We say no more than we say yes.

A short client list is the product. Check yourself against it before you get in touch.

A fit if

You run a luxury or premium brand
You have a revenue number to move — at full price
You want the strategist and the person doing the work to be the same person
You want reporting that connects spend to revenue

Not a fit if

Mass-market or budget brands competing on price
Growth through discounts, urgency banners and flash sales
Day-to-day social media management
Projects too small to move a revenue number

Asked before

Questions about Meta Ads.

Ask your own →

Does Facebook advertising still work for luxury brands?

Yes. Facebook and Instagram consistently deliver strong returns for our luxury clients. The audience data behind the platforms remains the deepest in advertising.

How much should a luxury brand invest in Meta Ads?

Typical investment sits between €5,000 and €30,000 per month. We recommend starting focused and scaling on proven performance.

How do you handle iOS privacy changes?

With the Conversions API and first-party data strategies. Measurement is built to hold up in the post-tracking era rather than patched around it.

Which placements do you manage?

Facebook, Instagram, Stories, Reels, Messenger, and the Audience Network. Creative is built native to each placement.

One standard, every channel

The rest of the pantheon.

Run as one system, against the same number — so budget moves to whatever is compounding.

Straight to the founder

Own the feed.

Tell us the brand and the market. We will show you what Meta can return without cheapening the position.