The Challenge
A mid-sized kitchenware brand was struggling to grow. Despite offering high-quality products for both home cooks and professionals, they couldn’t scale profitably. They came to Deus with a clear ask: help us grow, but don’t sacrifice ROAS.
The Objectives
- Drive profitable growth through paid advertising
- Maintain strong ROAS across all channels
- Activate both B2C and B2B audiences
- Launch an email marketing ecosystem that converts
Our Approach
We started with research. Deep industry analysis. Competitor audits. Customer intent mapping. What we found was clear: the brand was sitting on untapped potential across two distinct segments.
We repositioned the brand to speak to both professionals and passionate home cooks. Then we built a performance engine around it.
- Google Ads: Full retainer setup, structured for intent capture
- Meta Ads: Creative built for both conversion and reach
- Email Marketing: New automations and ongoing newsletters, designed to drive both sales and loyalty
Every channel worked in sync, creating momentum that was impossible to ignore.
The Results
- 400x revenue growth in just 90 days
- ROAS consistently above 6 across platforms
- New revenue streams unlocked via automated email flows
- Sustainable dual-market positioning for long-term scale
Final Word
When clarity meets execution, growth is no longer a struggle. By aligning brand, offer, and channel, we helped this kitchenware business unlock momentum that was already within reach. The result is a system that performs, builds trust, and scales with purpose.
