VHermes · Email Marketing

Nurture. Convert. Retain.

Your list is the one channel the platforms cannot tax. We build automated programmes that move subscribers to their first purchase and keep customers coming back, at the standard the brand sets everywhere else.

Start a conversation →See the facts

The Discipline

Your list is a revenue engine.

Relevance over volume. Automated flows guide high-value customers through every stage of the journey, triggered by behaviour rather than a calendar. Every send holds the brand: modular templates with a premium aesthetic, copy with restraint, and testing tied to revenue.

Of revenue email drives for luxury e-commerce done well: 30–40%Of revenue email drives for luxury e-commerce done well
Campaigns per month, plus always-on automations: 2–4Campaigns per month, plus always-on automations
The one channel the platforms cannot tax: OwnedThe one channel the platforms cannot tax

The facts

Before you decide.

What Email Marketing with Deus costs, when it pays back, and exactly what you get. No discovery call needed for that.

When results arrive

First
List health audit and segmentation
So the first sends land with the people most likely to buy.
Every month
2–4 campaigns
With automated sequences running continuously underneath.

What’s included

Klaviyo, ActiveCampaign or HubSpot
Welcome series
Browse and cart abandonment
Post-purchase and win-back flows
Segmentation
Modular premium templates
A/B testing tied to revenue

Strategy, build, copy and reporting — all run in-house by the person who sets the plan.

Try the numbers

What should your list be earning?

Monthly online revenue€150,000

€20,000€1,000,000

Properly implemented, email drives 30–40% of total revenue for luxury e-commerce brands. Most lists are running at a fraction of that.

Revenue email drives when done well

€45,000 – €60,000

Your figures go into the form below — nothing is sent until you press send.

Approach

How we build email programmes that perform.

Email Audit and Strategy
Full infrastructure assessment and lifecycle mapping before anything new gets sent.
Design and Brand System
Modular templates that keep the premium aesthetic intact across every touchpoint.
Copywriting and Content Strategy
Subject lines and CTAs in the brand's own voice. Restraint reads as confidence in the inbox.
Automation and Flow Architecture
Behaviour-triggered welcome series, segmentation, and lifecycle flows that keep earning between campaigns.
Testing and Optimisation
A/B testing connected to revenue reporting. Open rates are a clue, never the score.

Proof

The work, with numbers attached.

All case studies →

Fashion

3.2xDTC revenue growth in 6 months

4.1xBlended ROAS (up from 1.6x)

Full-Funnel Rebuild for a European Fashion House

Kitchenware

400xRevenue growth in 90 days

6+ROAS held across platforms

From Plateau to Powerhouse

In their words

He took the time to understand our needs. Trustworthy, always available, and knows his work well.

Pilo & Co — Independent Watch Brand

What happens next

From first message to first results.

Within 24 h
We read and reply
Your message goes to the person who would run the account.
Week 1
A straight conversation
No deck, no sales script. Then a short strategy brief — yours to keep either way.
Within 2 weeks
A strategy you can hold
Priorities, channel mix, budgets, and the numbers we hold ourselves to.
Every week
Performance reads
You always know what is working, what was cut, and why.
Every month
Strategy calls
With the person who built your account — questions answered the same day in between.

Start a conversation →Pick a time directly Not ready? Get a 30-minute ad audit →

The fit

We say no more than we say yes.

A short client list is the product. Check yourself against it before you get in touch.

A fit if

You run a luxury or premium brand
You have a revenue number to move — at full price
You want the strategist and the person doing the work to be the same person
You want reporting that connects spend to revenue

Not a fit if

Mass-market or budget brands competing on price
Growth through discounts, urgency banners and flash sales
Day-to-day social media management
Projects too small to move a revenue number

Asked before

Questions about Email Marketing.

Ask your own →

How much revenue can email actually drive?

Properly implemented, email drives 30 to 40% of total revenue for luxury e-commerce brands. Most lists are running at a fraction of that.

How often should a luxury brand send?

Most luxury brands send 2 to 4 campaigns per month, with automated sequences running continuously underneath.

Which platform do you recommend?

Klaviyo for e-commerce. ActiveCampaign or HubSpot for service-based brands. The platform matters less than the architecture built on it.

Can you work with our existing list?

Yes. Every engagement begins with a list health audit and segmentation, so the first sends land with the people most likely to buy.

One standard, every channel

The rest of the pantheon.

Run as one system, against the same number — so budget moves to whatever is compounding.

Straight to the founder

Your list is waiting.

Tell us the brand and the list size. We will show you the revenue sitting in it.