IIIAphrodite · Paid Social

Paid social that scales.

Sharp strategy, real data, and creative that stops the scroll across Meta, TikTok, LinkedIn, and Pinterest. Built for premium brands and measured in revenue.

Start a conversation →See the facts

The Discipline

What makes paid social perform.

Three things: creative that commands attention, targeting built on first-party data, and optimisation that runs in real time. The goal is meaningful growth. Impressions and likes are noise until the revenue numbers move.

Monthly paid social budgets we manage: €3–25KMonthly paid social budgets we manage
Weeks per statistically significant creative test: 2–3Weeks per statistically significant creative test
Platforms run as one system: Meta, TikTok, LinkedIn, Pinterest: 4Platforms run as one system: Meta, TikTok, LinkedIn, Pinterest

The facts

Before you decide.

What Paid Social with Deus costs, when it pays back, and exactly what you get. No discovery call needed for that.

Investment

€3K – €25K

Monthly paid social budgets we manage

When results arrive

Weeks 1–3
First significant creative test
Allocate enough for a 2–3 week testing window before judging results.
Then
Scale methodically
ROAS and CPA monitored daily.

What’s included

Meta
TikTok
LinkedIn
Pinterest
Full-funnel campaign architecture
Strategy and copywriting in-house
Production managed end to end

Strategy, build, copy and reporting — all run in-house by the person who sets the plan.

Approach

How we run paid social for premium brands.

Audience Intelligence and Platform Strategy
Affluent consumers mapped across platforms with first-party data and lookalike modelling.
Creative That Commands Attention
On-brand, platform-native assets that balance performance with sophistication.
Full-Funnel Campaign Architecture
Awareness, consideration, and conversion stages structured with distinct KPIs.
Testing, Optimisation and Scale
Structured creative testing, methodical scaling, ROAS and CPA monitored daily.

Proof

The work, with numbers attached.

All case studies →

Fine Jewellery

4.8xBlended ROAS on Meta in 120 days

£340KAttributed revenue from £71K spend

Scaling a Heritage Jeweller Through Paid Social

Fashion

3.2xDTC revenue growth in 6 months

4.1xBlended ROAS (up from 1.6x)

Full-Funnel Rebuild for a European Fashion House

In their words

He took the time to understand our needs. Trustworthy, always available, and knows his work well.

Pilo & Co — Independent Watch Brand

What happens next

From first message to first results.

Within 24 h
We read and reply
Your message goes to the person who would run the account.
Week 1
A straight conversation
No deck, no sales script. Then a short strategy brief — yours to keep either way.
Within 2 weeks
A strategy you can hold
Priorities, channel mix, budgets, and the numbers we hold ourselves to.
Every week
Performance reads
You always know what is working, what was cut, and why.
Every month
Strategy calls
With the person who built your account — questions answered the same day in between.

Start a conversation →Pick a time directly Not ready? Get a 30-minute ad audit →

The fit

We say no more than we say yes.

A short client list is the product. Check yourself against it before you get in touch.

A fit if

You run a luxury or premium brand
You have a revenue number to move — at full price
You want the strategist and the person doing the work to be the same person
You want reporting that connects spend to revenue

Not a fit if

Mass-market or budget brands competing on price
Growth through discounts, urgency banners and flash sales
Day-to-day social media management
Projects too small to move a revenue number

Asked before

Questions about Paid Social.

Ask your own →

Which platforms work best for luxury brands?

Instagram and Facebook remain strongest for most luxury categories. LinkedIn earns its place for B2B, and TikTok reaches affluent younger demographics faster than anything else.

What budget does paid social need?

Typical budgets run €3,000 to €25,000 per month. Allocate enough for a statistically significant 2 to 3 week testing window before judging results.

Does paid social work for high-ticket products?

Yes. Longer purchase journeys need nurturing campaigns, and customer lifetime value justifies them.

Do you produce the creative?

Strategy and copywriting are handled in-house. We incorporate your existing assets or manage production end to end.

One standard, every channel

The rest of the pantheon.

Run as one system, against the same number — so budget moves to whatever is compounding.

Straight to the founder

Stop the scroll.

Tell us the brand and the audience. We will show you the creative and the numbers it should produce.