VIPoseidon · OOH Advertising

Out-of-home for luxury brands.

Billboards, transit, and digital placements where affluent audiences actually are. Presence and prestige, measured like a digital channel and never treated as decoration.

Start a conversation →See the facts

The Discipline

What premium OOH involves.

Strategic site selection, permit negotiation, large-format production, and digital screen programming across flagship billboards and luxury retail installations. Every campaign is measured: footfall attribution, brand lift, and the search and traffic spikes that follow a well-placed board.

Monthly cost of premium billboard placements: €5–20KMonthly cost of premium billboard placements
Entry point for digital screen campaigns: €3K+Entry point for digital screen campaigns
Ad blockers that can skip a billboard: 0Ad blockers that can skip a billboard

The facts

Before you decide.

What OOH Advertising with Deus costs, when it pays back, and exactly what you get. No discovery call needed for that.

Investment

€3K – €20K

Per month — digital screens from €3K, premium billboards €5–20K

What’s included

Static and digital billboards
Transit advertising
Street furniture
Experiential installations
Programmatic DOOH
Footfall and brand-lift measurement
QR and retargeting integration

Strategy, build, copy and reporting — all run in-house by the person who sets the plan.

Approach

How we plan and execute OOH campaigns.

Location Intelligence and Planning
Foot traffic and demographics analysed for the highest-impact placements in affluent neighbourhoods and luxury retail destinations.
Creative Development
Bold, elegant visuals that communicate in seconds, across billboard and digital formats.
Multi-Channel Integration
OOH connected to digital retargeting, social amplification, and QR engagement. The board is the beginning of the funnel, never the end.
Measurement and Attribution
Impact tracked through footfall, brand lift, website traffic, and QR data.

Proof

The work, with numbers attached.

All case studies →

Fine Jewellery

4.8xBlended ROAS on Meta in 120 days

£340KAttributed revenue from £71K spend

Scaling a Heritage Jeweller Through Paid Social

Fashion

3.2xDTC revenue growth in 6 months

4.1xBlended ROAS (up from 1.6x)

Full-Funnel Rebuild for a European Fashion House

In their words

He took the time to understand our needs. Trustworthy, always available, and knows his work well.

Pilo & Co — Independent Watch Brand

What happens next

From first message to first results.

Within 24 h
We read and reply
Your message goes to the person who would run the account.
Week 1
A straight conversation
No deck, no sales script. Then a short strategy brief — yours to keep either way.
Within 2 weeks
A strategy you can hold
Priorities, channel mix, budgets, and the numbers we hold ourselves to.
Every week
Performance reads
You always know what is working, what was cut, and why.
Every month
Strategy calls
With the person who built your account — questions answered the same day in between.

Start a conversation →Pick a time directly Not ready? Get a 30-minute ad audit →

The fit

We say no more than we say yes.

A short client list is the product. Check yourself against it before you get in touch.

A fit if

You run a luxury or premium brand
You have a revenue number to move — at full price
You want the strategist and the person doing the work to be the same person
You want reporting that connects spend to revenue

Not a fit if

Mass-market or budget brands competing on price
Growth through discounts, urgency banners and flash sales
Day-to-day social media management
Projects too small to move a revenue number

Asked before

Questions about OOH Advertising.

Ask your own →

What does premium OOH cost?

Premium billboards run €5,000 to €20,000 per month. Digital screens start around €3,000 depending on location and format.

Is OOH still effective in a digital age?

A billboard cannot be skipped, blocked, or scrolled past. It carries a credibility and aspiration that digital channels alone cannot replicate.

Can OOH be measured?

Yes. Footfall attribution, brand search lift, website traffic spikes, and in-store visits correlated with campaign timing.

Which formats do you offer?

Static and digital billboards, transit advertising, street furniture, experiential installations, and programmatic DOOH.

One standard, every channel

The rest of the pantheon.

Run as one system, against the same number — so budget moves to whatever is compounding.

Straight to the founder

Take up space.

Tell us the brand and the city. We will show you the placements worth owning.