Find out what your ads are costing the brand.
A 30-minute audit of your ad account and creative. I go through your ads the way I tear down luxury ads live: where the creative reads mass-market, where the offer trains discount behavior, and what I'd change first. No deck. No pitch.
The audit
Four things, thirty minutes.
The creative.
Which of your ads a luxury buyer reads as mass-market, and why.
The offers.
Whether your account converts on the product or on the discount.
The harvest.
How much of your ROAS is retargeting and branded search collecting demand you already had.
The erosion metrics.
Selling price drift, incentive share, and whether ad-acquired customers return at full price.
02 — Outcome
What you walk away with.
A clear read on where the account is buying revenue with brand equity, and the first three changes I'd make. Specific to your ads, not a framework lecture.
Whether we ever work together is a separate question. The audit stands on its own, and most people leave with more than one thing they fix the same week.
If your brand competes on price, this will argue against most of what works for you. It's built for brands that don't.
Run by Alex Johannessen, founder of DEUS Marketing. Positioning, strategy, and performance marketing for luxury and premium brands, all handled by the founder. Bring screenshots or screen-share access. That's all the preparation it needs.
The fit
We say no more than we say yes.
A short client list is the product. Check yourself against it before you get in touch.
A fit if
- You run a luxury or premium brand
- You have a revenue number to move — at full price
- You want the strategist and the person doing the work to be the same person
- You want reporting that connects spend to revenue
Not a fit if
- Mass-market or budget brands competing on price
- Growth through discounts, urgency banners and flash sales
- Day-to-day social media management
- Projects too small to move a revenue number
Straight to the founder
Thirty minutes. Your account. No deck.
Tell us the brand, the market, and the number you need to hit. We will tell you what it takes.