Growth without brand erosion.
Deus runs Google Ads, SEO, paid social, email, and OOH for independent watch and fashion houses. Founder-led, start to finish. Revenue scales, the price point holds, and the brand stays worth paying for.
- Grand Seiko
- BOSS
- Tommy Hilfiger
- Seiko
- Ti Sento
Founder-led. Start to finish.
Deus was built inside the luxury category, on brands like Grand Seiko, BOSS, and Ti Sento, where perception is the asset and every touchpoint either compounds it or costs it.
The person who sets your strategy runs your campaigns, writes your ads, and answers for the results. No junior account managers. No outsourced execution.
Layers dilute luxury marketing, so there are none.
- Years in luxury marketing
- 8+Years in luxury marketing
- Premium brands
- 50+Premium brands
- Channels run in-house
- 5Channels run in-house
Four disciplines. One standard.
One person runs every channel, against the same numbers. Nothing ships that would make a luxury client flinch.
01Zeus/ 04
Advertising
Google Ads, Meta, and paid social built for high-consideration purchases. No discount theatrics, no urgency banners. One system, priced to protect the brand.
The lightning lands on target.
- Google Ads
- Meta Ads
- Paid Social
02Athena/ 04
Search
Technical SEO, content architecture, and authority building for brands that need to own their category terms.
Strategy before tactics, always.
- Technical SEO
- Content architecture
- Authority building
03Hermes/ 04
Lifecycle flows and campaigns that hold the brand's tone at every send. Revenue from the list without a single desperate subject line.
The messenger never misspeaks.
- Lifecycle flows
- Campaigns
- Retention
04Poseidon/ 04
Out of Home
Placement, negotiation, and creative for print, transit, and large format.
Measured against the digital funnel, never treated as decoration.
- Transit
- Large format
The full pantheon
Every channel. One standard.
Built, written and run in-house — by the same person who sets the strategy. Each channel has its deity; all of them answer to the same number.
- 01Google AdsZeusSearch, Shopping and Performance Max that capture intent at full price.
- 02Meta AdsHeraFacebook and Instagram advertising with premium positioning and measurable revenue.
- 03Paid SocialAphroditeMeta, TikTok, LinkedIn and Pinterest run as one system, measured in revenue.
- 04SEOAthenaTechnical SEO, content and authority to own the category terms that drive revenue.
- 05Email MarketingHermesLifecycle flows and campaigns that hold the brand’s tone at every send.
- 06OOH AdvertisingPoseidonBillboards, transit and DOOH where affluent audiences are — measured like digital.
- 07Gen Z StrategyDionysusTranslate the brand for the next buyer — without diluting it.
Client
He took the time to understand our needs. Trustworthy, always available, and knows his work well.
Three moves. Repeated.
- 01
Strategy
We audit the market, the funnel, and the creative. Then we set the channel mix and the numbers we hold ourselves to.
- 02
Execution
Campaigns are built, written, and launched by the same person who set the plan. Nothing is handed down.
- 03
Refinement
Weekly reads on spend, creative, and search. We cut what stalls and fund what compounds.
The work, with numbers attached.
Real engagements for luxury and premium brands. What the situation was, what we did, and what it returned. No composites, no vanity metrics.
All case studies →4.8xBlended ROAS on Meta in 120 days
Heritage fine jewellery house
Scaling a Heritage Jeweller Through Paid Social
A century-old house with zero attributable digital revenue. Instagram turned from a lookbook into the highest-performing channel, with no discounts anywhere.
3.2xDTC revenue growth in 6 months
European fashion house
Full-Funnel Rebuild for a European Fashion House
Four agencies replaced with one strategy. A fragmented operation rebuilt into a DTC growth engine, from search to email.
400xRevenue growth in 90 days
Kitchenware brand
From Plateau to Powerhouse
A kitchenware brand stuck at a plateau, repositioned for professionals and home cooks with a performance engine underneath. ROAS held above 6 while it scaled.
+35%Monthly recurring revenue in 90 days
Premium aesthetic clinic
Premium Patients, Without the Discounts
An aesthetic clinic trapped in discount volume. Repositioned around high-ticket transformation packages, margins doubled on flat spend.
Asked before
Questions, answered.
Who do you work with?
Luxury and premium brands — independent watch, fashion and jewellery houses among them. Mass-market and budget brands need a different kind of agency. We also decline day-to-day social media management and projects too small to move a revenue number.
What happens after I get in touch?
Your message goes to the person who would run the account, and we reply within 24 hours to set up an introductory call. We talk through your brand, your goals and what your marketing does today — no deck, no sales script. Within a week you receive a short strategy brief on where we would take the brand. It is yours to keep either way.
Who actually does the work?
The founder. The person who sets your strategy runs your campaigns, writes your ads, and answers for the results. No junior account managers, no outsourced execution.
SEO or Google Ads?
Ads buy immediate visibility. SEO builds long-term organic growth. For most luxury brands we recommend running both in parallel.
How much should a luxury brand spend on Google Ads?
Most of our luxury brand clients invest between €5,000 and €30,000 per month in Google Ads, with returns typically ranging from 4x to 12x on ad spend. We recommend starting focused and scaling on proven performance.
Can out-of-home be measured?
Yes. Footfall attribution, brand search lift, website traffic spikes, and in-store visits correlated with campaign timing.
Bring us the number.
Tell us the brand, the market, and the number you need to hit. We will tell you what it takes.