Thinking that holds its price.
Strategy, search, paid media, and retention for luxury and premium brands. Written from client work, published when there is something worth saying.
- Brand Strategy
Brand Strategy · 21 April 2026
How to Choose the Perfect Font for Your Brand Identity
How to choose the perfect font for a luxury brand identity — the typography principles that communicate craft, authority, and timeless positioning.
- Brand Strategy
Brand Strategy · 21 April 2026
Gucci “Ancora”: How One Color Reset a Global House
How Gucci's 'Ancora' red reset a global house — the color strategy, creative restraint, and cultural moment behind one of luxury's boldest pivots.
- Brand Strategy
Brand Strategy · 21 April 2026
Fixing Luxury Brand Positioning in 60 Days Without a Rebrand
How to fix luxury brand positioning in 60 days — without a rebrand, a new agency, or a reset of the website. A founder-friendly 9-week plan.
- Brand Strategy
Brand Strategy · 21 April 2026
Chanel No. 5 and the Marilyn Monroe Effect: The Timeless Power of Celebrity Endorsement
How Chanel No. 5 and the Marilyn Monroe endorsement built the blueprint for modern celebrity partnerships — and what luxury fragrance brands still learn from it.
- Brand Strategy
Brand Strategy · 21 April 2026
Burberry’s Digital Evolution
Inside Burberry's digital evolution — how a heritage British house rebuilt itself for modern luxury shoppers without losing its cultural authority.
- Brand Strategy
Brand Strategy · 21 April 2026
Aston Martin & James Bond
Inside Aston Martin's seven-decade partnership with James Bond — a masterclass in cultural equity, narrative ownership, and heritage marketing.
