Insights
Thinking that holds its price.
Strategy, search, paid media, and retention for luxury and premium brands. Written from client work, published when there is something worth saying.
- AI & Innovation
AI & Innovation · 21 April 2026
The AI Shopping Revolution: How to Make Your Brand Discoverable in ChatGPT
The AI shopping revolution — how to make your luxury brand discoverable in ChatGPT and the new generation of AI-assisted purchase journeys.
- AI & Innovation
AI & Innovation · 21 April 2026
Invisible to AI: Why Your Brand is Missing from ChatGPT’s Recommendations
Why your brand is missing from ChatGPT's recommendations — the AI-era discoverability gaps keeping premium houses invisible, and how to close them.